Job Overview
We are seeking an experienced Country Manager to lead the end-to-end launch and growth of our Forex trading application in the assigned country.
This role is responsible for developing and executing the country strategy, establishing clear performance targets, driving customer acquisition and revenue growth, and ensuring successful application adoption in the local market. The Country Manager will oversee Customer Support operations nationwide and ensure that all commercial, marketing, customer, and operational activities comply with applicable local laws, regulatory requirements, and internal policies.
The position will serve as the key decisionmaker for the country and work closely with regional and global teams across Product, Marketing, Customer Support, Operations, Payments, Technology, Compliance, and Legal.
Key Responsibilities
Application Launch and Market Growth
Lead the end-to-end launch of the Forex trading application in the assigned country.
Develop and execute the country go-to-market strategy, launch plan, customer proposition, and growth roadmap.
Ensure all functions are operationally ready before launch, including Product, Marketing, Payments, Customer Support, Operations, Compliance, and Technology.
Drive customer acquisition, application registrations, KYC completion, first-time deposits, active trading, retention, and revenue growth.
Identify target customer segments, market opportunities, suitable acquisition channels, and local growth initiatives.
Monitor competitor applications, product features, pricing, promotions, customer journeys, and market positioning.
Develop post-launch action plans to improve application adoption, customer engagement, and sustainable business growth.
Country Performance Management
Establish clear country-level commercial, operational, and customer-service performance targets.
Define KPIs for customer acquisition, KYC conversion, first-time deposits, active traders, trading volume, revenue, retention, and customer satisfaction.
Set clear targets and accountabilities for all local teams and relevant supporting functions.
Monitor country performance through daily, weekly, and monthly dashboards.
Identify performance gaps and implement corrective action or recovery plans.
Manage country budgets, forecasts, commercial expenditure, and P&L performance where applicable.
Provide regular performance reports, market insights, risks, and recommendations to regional and global management.
Customer Support and Customer Experience
Oversee the overall Customer Support operation across the country.
Establish service standards and performance targets for response time, resolution time, service quality, complaint handling, and customer satisfaction.
Ensure customers receive accurate, timely, professional, and compliant support.
Coordinate with Operations, Payments, Technology, and Compliance to resolve issues involving account opening, KYC, deposits, withdrawals, trading, application access, and technical incidents.
Review customer feedback, complaints, and service data to identify recurring issues and improvement opportunities.
Ensure serious, sensitive, or regulatory complaints are escalated and resolved through the appropriate process.
Drive continuous improvement of the end-to-end customer journey and application experience.
Product and Operational Management
Act as the primary representative of the local market to regional and global Product teams.
Provide market insights and recommend product features, payment methods, campaigns, and customer-journey improvements.
Ensure the application, onboarding process, payment journey, customer communications, and promotional materials are appropriately localized.
Monitor application performance, onboarding drop-off, payment success rates, service interruptions, and operational issues.
Coordinate with relevant teams to resolve product and operational issues within agreed timelines.
Ensure appropriate business-continuity and…