Responsible for achieving the short- and medium-term sales and earnings targets for the SUR & CDM portfolio within the sales area for all portfolio components
Based on the SSC and go-to-market strategy for the product portfolio of the strategic business unit Ophthalmology (OPT), the incumbent develops a short, medium- and long-term development plan for his/her sales area and is responsible for its implementation
Responsible for customer support, taking into account the customer's entire buying center (administration, medical technology, application, marketing, ) and the management, coordination and project initiation of all sales, service, marketing and application activities at customer level.
Responsibility for sales operation activities within a territory/product line:
Independent operational implementation of quantitative sales and profitability targets within the portfolio of the SUR & CDM including associated services, financing solutions and (technical) service
Independent negotiation of prices and purchase agreements with medical and non-medical decision-makers
Be responsible for the management and control of external warehouses/unit rotation, expiration date, collection of implementation vouchers and carrying out physical inventories. In order to guarantee the greatest product rotation and the earliest billing of products
Be responsible for the sales budget of the assigned accounts within a wide range of activities
Pipeline Management: Enforce strict Salesforce governance (Salesforce,) to ensure accurate pipeline tracking, clean client data maintenance, and robust sales forecasting.
Independent development of customers and the local market:
Implementation of the SUR & CDM strategy at the customer's site staggered according to the Go2Market concept per customer segment (e.g. different goals and approaches for inpatient facilities and outpatient locations) with corresponding tasks and responsibilities
Development and implementation of a short-, medium- and long-term development plan for the area for the OPT portfolio
Forward-looking acquisition of customers, systematic and strategic development of new and existing customers with regard to quantitative and qualitive goal achievements
Independently identify customer needs and process them in terms of sales
Handling customer requests and complaints and ensuring correct handling
Customer-oriented thinking: being open and assessing customer wishes and problems
Carry out digital customer management: CRM (Sales Funnel), Infor, corporate Apps
Independent execution of price and volume negotiations in the sales area (for customers with whom there are no other contractual agreements)
Enforcement of the central pricing strategy at the customer level
Ensure the expansion of networks within the sales region
Identifying, evaluating and translating local market movements and tendencies into strategic plans
Plan, lead, and track sales campaigns:
· Plan and execute sales support measures / marketing campaigns
· In cooperation with the appropriate internal contacts, ensure the local launch of new products by presenting products to customers
Support for opinion leaders:
· As a central point of contact for opinion leaders, identifying, supporting and developing them.
· Supporting and training customers at trade fairs and events
· Designing and supervising the content of small events in coordination with the marketing and sales management
1. Education / Professional Certification
Bachelor’s Degree in Business Management, Biomedical, Bioengineering, or a product-related field
2. Experience
Knowledge / Skills / Other characteristics · :·
High level of customer understanding with the ability to capture customer requirements and translate them into solutions·
Detailed knowledge of the Vietnam market, customer segments and market drivers within ophthalmology·
Exceptional organizational and analytical skills combined with a high level of…