The Manager, Products & Application, IOL& Biometry, MED, Vietnam is responsible as the strategic head of product promotion, drives the IOL and biometry business end-to-end, combining strategic commercial leadership with hands-on product, marketing, and lifecycle management. The role partners with Account Managers, regional sales, distributors, and internal functions to maximize adoption, revenue, and patient outcomes across the ophthalmic ecosystem. The Manager leads the distributor sales channel and order fulfillment coordination to ensure timely, accurate, and value-based delivery of IOL and biometry solutions.
Strategic Product Management & Promotion Strategy
· Go-To-Market (GTM) Strategy: Conceptualize and execute comprehensive GTM frameworks for new product launches, ensuring optimal product-market fit, commercial readiness, and cross-functional alignment
· Portfolio Lifecycle Management: Oversee the entire product lifecycle from pre-launch market preparation and commercial maturity to end-of-life (EOL) transition, maximizing profitability at every stage.
· Planning and execution of marketing and promotional activities such as exhibitions, workshops, seminars etc
· Develop and govern the multi-product roadmap and associated promotion plans, ensuring alignment with BU strategy, architectural roadmap, and regulatory/compliance requirements.
· Lead portfolio prioritization and trade-off discussions, balancing market opportunity, technical complexity, resource constraints, and ROI.
· Reporting on market intelligence
Product Lifecycle Management (PLM)
· Own end-to-end PLM for IOL & biometry products, from launching to sunset.
· Monitor product performance, gather VoC, and collect continuous improvement, and sunset plans as needed.
· Monitor product performance, gather VoC, and collect continuous improvement, and sunset plans as needed.
Applications, Training, & Enablement
· Lead, coach, and develop the Application Specialist function (demonstrations, pre-sales support, technical validation, and customer enablement).
· Establish clear performance expectations, career development plans, and succession coverage; implement scalable training and certification programs.
· Expert knowledge of product's features, benefits, product application, Refractive diagnostics and treatment procedure through training programs, practical experience and learning from key end-users
· Serve as the primary cross-functional owner for clinical applications and training across IOL & biometry.
· Design and deliver training curricula for surgeons, clinical staff, distributors, and internal teams on IOL selection, biometry accuracy, calculation, and device software.
· Lead train-the-trainer programs and certify regional teams; ensure consistent clinical messaging.
Market Analysis & Strategic Planning
· Analyze the competitive landscape and public tenders to ensure correct product positioning
· Monitor market trends and competitive activities
· Gather competitive information and understand user sensitivity to inform marketing and sales
· Provide information to Field Marketing about competitors' strengths and weaknesses
· Seek opportunities for medium/long-term business growth in clients, markets, and relationships
Product Marketing & Market Access
· Develop value propositions, messaging, and marketing plans for IOL & biometry.
· Create collateral (datasheets, case studies, white papers, videos) and oversee digital assets; ensure alignment with regional campaigns.
· Plan and execute launch activities, medical education events, KOL engagements, and congress…