About the team
The Agent Marketing team at Zillow Group drives awareness, adoption, and retention for the tools and products that power real estate professionals, from Follow Up Boss, Zillow's industry-leading CRM, to Zillow Pro and Zillow Preferred. We sit at the intersection of Product, Sales, and Marketing, and our work shapes how hundreds of thousands of agents experience Zillow's suite of agent products every day.
Follow Up Boss (FUB) is Zillow's flagship CRM for real estate teams and the foundation of the Zillow Pro platform. The PMM supporting FUB is the primary marketing engine for the product, responsible for everything from defining launch strategy to orchestrating the shipping customer-facing assets, in close partnership with the FUB Product, Customer Experience, Sales, Operations, and Growth teams.
Now is a compelling time to join: FUB is in the middle of a significant product era, shipping AI-native features (FUB Assistant, Automations 2.0, Smart Summary, Smart Actions), expanding its role as the connective tissue between Zillow's agent products, and executing the migration of Premier Agent connections into FUB.
About the role
This is the sole product marketing role dedicated to Follow Up Boss. You will own the full GTM system for FUB product launches, from Tier 1 flagship features (where you lead strategy and content end-to-end) to Tiers 2–4 (where you review, edit, and approve PM-drafted content before it reaches customers). You'll build and maintain the infrastructure that keeps FUB launches consistent, high-quality, and fast: playbooks, messaging frameworks, comms governance, and tooling. You'll also own the FUB voice across customer-facing channels, including the product release log, in-app messaging, email campaigns, newsletter content, and website copy.
Beyond the core product, you'll lead Go-To-Market for FUB's integration with Zillow Pro and the broader Zillow ecosystem, including Connections, Zillow Preferred features, and third-party integration partner launches. You'll represent FUB product marketing across events (industry conferences and FUB-specific activations), and bring the customer voice into product conversations through your expertise in the customer and the platform.
This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.
In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $130,100.00 - $207,900.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.
In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $123,700.00 - $197,500.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.
In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.
Who you are
Responsibilities:
- Own product marketing for Follow Up Boss end-to-end: develop positioning, messaging frameworks, and GTM strategy for all FUB product launches.
- Lead Tier 1 (flagship) launches from brief through post-launch: messaging house, email campaigns, in-app announcements, website copy, help doc specs, webinar materials, legal/comms routing, and cross-functional coordination.
- Review, edit, and approve PM-authored launch content (Tiers 2–4) for accuracy, tone, and brand consistency before customer…