About the team
The Social Media team at Zillow sits within Marketing and Corporate Affairs and helps bring our brand to life across the channels where people discover, engage with, and talk about Zillow every day. We’re a collaborative, creative, and data-informed group that partners closely with brand marketing, creative, analytics, and cross-functional teams to build meaningful connections with home shoppers, renters, and real estate professionals. Together, we use storytelling, audience insights, and real-time performance learnings to create social experiences that support Zillow’s business goals and reflect our customer-first approach.
About the role
We’re looking for a strategic, creative, and community-minded social marketer to help grow Zillow’s presence with real estate professionals.
In this role, you’ll help lead social strategy for Zillow For Agents, building a channel that agents actively choose to follow, engage with, and participate in. You’ll develop content that helps agents grow their businesses, understand Zillow’s products and offerings, stay connected to what’s happening across the industry, and connect directly with their peers.
Agents are at the center of this work. You’ll build relationships across the agent community and find creative ways to bring their expertise, experiences, and voices into Zillow’s social presence - whether through an ongoing ambassador relationship, a creator partnership, a conversation captured at an industry event, or an organic post worth amplifying.
This role sits at the intersection of B2B social strategy, community building, content, and advocacy. The ideal candidate understands that growing an influential B2B social presence requires more than publishing great content: it requires deeply understanding the audience, building relationships with them, and creating a community people want to be part of.
This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.
In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $93,900.00 - $150,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.
In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $89,200.00 - $142,600.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.
In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.
Who you are
Own and evolve Zillow For Agents social strategy, translating business priorities, audience needs, product moments, industry trends, and cultural opportunities into compelling social programming across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
Drive audience growth and engagement by developing programming designed specifically for real estate professionals - continually testing new formats, franchises, voices, partnerships, and distribution strategies to expand Zillow’s reach and relevance with agents.
Lead social-first content development, partnering with creative teams and agencies to develop content that’s built for the way agents consume and engage with social.
Develop a deep understanding of the agent audience and business, staying close to the conversations, challenges, trends, and opportunities shaping agents’ work and using those insights to…