Customer-focused marketers who are energized by experimentation, continuous improvement, and data-driven decision making thrive at Zip. Our CRM Operations team works collaboratively across Marketing, Product, Data, and CRM to deliver personalized customer experiences at scale while continuously optimizing engagement, lifecycle performance, and operational efficiency.
Hands-on experience executing and optimizing CRM campaigns using marketing automation platforms such as Braze, Salesforce Marketing Cloud, Marketo, Pardot, or similar tools, paired with strong analytical skills and a passion for customer engagement strategy.
Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office.
Start your adventure with Zip
As a CRM Technical Ops Specialist, you’ll play a critical role in helping Zip execute and optimize timely, personalized, and high-performing customer communications across email, push, SMS, and other lifecycle marketing channels. Sitting within the CRM Operations team in Marketing, this role combines technical campaign execution, operational rigor, customer insights, and experimentation to help improve engagement and lifecycle performance at scale.
You’ll partner closely with stakeholders across Marketing, Product, Data, and CRM to execute campaigns, optimize targeting and segmentation strategies, improve operational workflows, and continuously refine how we communicate with customers. This role is ideal for someone who enjoys balancing technical execution with analytical thinking and is excited about the future of AI-enabled marketing operations and personalization.
Interesting problems you’ll get to solve
Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals
Execute assigned campaign operations from audience segmentation, setup, QA, deployment, monitoring, through reporting
Support data-driven audience targeting strategies using customer insights, behavioral data, and lifecycle engagement trends
Partner cross-functionally with Marketing, Product, Data, and CRM stakeholders to translate approved campaign goals into documented execution steps, timelines, audience criteria, and quality checks
Monitor campaign performance through A/B testing, personalization strategies, device optimization, and engagement analysis and recommend next-step improvements for review
Leverage approved AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance
Analyze campaign results and operational metrics to identify and provide recommendations for continuous improvement across the CRM program
Support CRM operational processes including journey management, business rules, campaign troubleshooting, and workflow documentation
Manage customer data integrations and campaign dependencies to ensure accurate targeting, personalization, and delivery across platforms
Stay current on CRM, Martech, and AI-enabled marketing best practices to help evolve Zip’s lifecycle marketing capabilities over time
What you’ll bring to the team
2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles
Hands-on experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools
Experience executing campaigns across channels including email, push notifications, SMS, or in-app messaging
Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles
Strong analytical and problem-solving skills with experience using campaign reporting, attribution, A/B testing, and engagement metrics to drive decisions
Experience leveraging AI tools or automation workflows to support campaign execution, personalization, reporting, or operational efficiency
High attention to detail with the ability to manage…