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Chain Reaction

Senior Performance Marketing Specialist

Place: Cairo, Cairo Governorate, Egypt
Posted: Today

Applies on apply.workable.com

The role

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

We are looking for a Senior Performance Marketing Specialist to join our growing and award-winning team to work on some of the region's most exciting brands.

Requirements

Key Responsibilities

Plan, build and manage paid social campaigns across Meta, TikTok & Snapchat.

Own top-of-funnel strategy across platforms, track brand lift and reach quality.

Plan and execute reservation buys (Reach & Frequency, TikTok & Snapchat reservation, YouTube reserved inventory), including delivery pacing and frequency management

Manage and optimize Google Ads campaigns (Search, YouTube & Demand Gen)

Set up and run programmatic campaigns in DV360 (or equivalent DSPs), including audience strategy, line item structure, PMPs, brand safety and pacing

Monitor daily performance, identify trends and act on insights to improve KPIs

Prepare client-ready reports, performance reviews and optimization recommendations

Manage budgets, flights and pacing across platforms

Requirements

2-3 years of hands-on experience in paid media or performance marketing, ideally in an agency

Proven experience managing paid social campaigns

Strong understanding of top-of-funnel strategy and how it feeds the full funnel

Working knowledge of reservation buying and how it differs from auction buying

Solid experience with Google Ads, including Search and YouTube

Experience with DV360 or other programmatic platforms

Strong analytical skills and comfort with Excel / Google Sheets and reporting tools

Clear written and verbal communication, with the ability to present to stakeholders

Strong attention to detail and ability to manage multiple accounts and deadlines

Benefits

Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.