ABOUT BUILDOUT
Buildout is the AI deal engine for CRE brokerages, automating every step from first contact to commission. While brokers focus on relationships and winning listings, Buildout handles the workflows behind the scenes, turning manual processes into intelligent, scalable systems. Trusted by over 50,000 brokers, Buildout powers more profitable deals from lead to close. Learn more at www.buildout.com http://www.buildout.com.
THE OPPORTUNITY
We’re looking for a Content Marketing Manager who can turn complex ideas into content people actually want to read, watch, share, and act on.
This is not a traditional content production role. You’ll help shape our content strategy and bring it to life across the CRE buyer journey - from the big ideas that establish our point of view to the practical content that helps prospects understand our product and customers make better decisions.
You’ll bring both strong writing skills and creative instincts to the role. Great content isn't always written content. You’ll determine the right format and creative treatment for an idea - whether that’s an article, LinkedIn post, customer story, carousel, infographic, short-form video, webinar, interactive experience, or something we haven’t tried yet. You should be comfortable creating simple visual assets yourself and partnering with designers or other creative resources when an idea calls for deeper production.
AI will be a meaningful part of how you work. You’ll use AI to research faster, develop ideas, create and repurpose assets, personalize content, and increase your output - while bringing the judgment, voice, creativity, and perspective that AI cannot provide on its own.
You’ll work closely with product marketing, demand generation, sales, subject-matter experts, and leadership to turn what we know into content that builds awareness, earns trust, and contributes to the pipeline.
WHAT YOU'LL OWN
Build and Execute a Content Strategy
- Help develop and execute a content strategy aligned to company priorities, ICPs, product launches, and revenue goals.
- Identify high-value topics and perspectives, turning customer insights, product knowledge, market trends, and internal expertise into differentiated content.
- Manage the editorial roadmap across channels, audiences, and stages of the buyer journey.
- Write and edit content across formats including thought leadership, articles, customer stories, email, social, webinars, sales enablement, and website content.
Think Creatively About Format
- Start with the idea, audience, and desired outcome - not a predetermined content format.
- Determine the best way to bring an idea to life, whether through written, visual, interactive, video, or social content.
- Create lightweight visual assets yourself using tools such as Canva, Figma, Adobe, or AI-powered creative tools. (Will leverage outside agencies for larger projects.)
- Leverage podcasts to broadcast brand narrative & CEO-level storytelling
Use AI as a Force Multiplier
- Use AI throughout the content workflow - research, ideation, outlining, drafting, editing, repurposing, creative development, and distribution.
- Develop repeatable AI-assisted workflows that improve content velocity without sacrificing quality.
- Experiment with emerging AI tools and identify practical ways to make the marketing team more effective.
- Understand where AI-generated content falls short and apply strong editorial and creative judgment to make the final product genuinely differentiated.
Make Content Discoverable
- Partner with SEO and growth teams to create content that performs in traditional search as well as emerging AI-driven discovery environments.
- Use search, customer, competitive, and performance data to identify content opportunities.
- Optimize and refresh existing content based on performance and changing search behavior.
- Think in terms of content ecosystems and topics rather than treating every piece as a standalone asset.
Connect Content to Business…