This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Specialist based in the United States.
The Lifecycle Marketing Specialist will play a key role in driving user engagement, retention, and revenue growth for a fast-growing sports gaming platform. You will manage the execution of multi-channel marketing campaigns designed to guide users throughout their journey, from initial registration and activation to long-term engagement and reactivation. Working with tools such as Braze, you will build automated customer journeys, develop targeted audience segments, and deliver personalized communications across email, push notifications, SMS, and in-app messaging. You will collaborate closely with growth, product, analytics, and creative teams to optimize campaign performance and improve the overall user experience. Through A/B testing, data analysis, and continuous experimentation, you will identify opportunities to increase retention and lifetime value. This is an exciting opportunity to take ownership of impactful marketing initiatives in a dynamic, technology-driven sports entertainment environment.
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Accountabilities:
Execute the lifecycle marketing roadmap across onboarding, activation, conversion, retention, reactivation, and VIP engagement, identifying opportunities to develop new customer journeys.
Build, configure, and maintain automated customer journeys and Canvases within Braze, using behavioral triggers and segmentation logic based on sports preferences, contest types, deposit history, engagement recency, and user activity.
Develop and maintain a comprehensive lifecycle marketing calendar aligned with major sporting events and seasonal opportunities, including NFL kickoff, March Madness, NBA Playoffs, the Masters, and the World Cup.
Support cohort-based testing initiatives in collaboration with the Senior Growth team to improve 30-day and 90-day user retention.
Build, test, and launch multi-channel marketing campaigns across email, push notifications, SMS, in-app messaging, and webhooks.
Translate campaign briefs and journey maps into effective marketing communications, ensuring accurate execution and alignment with lifecycle objectives.
Write engaging, conversion-focused copy tailored to different audiences, channels, and stages of the customer journey.
Coordinate with design teams to develop creative assets that improve engagement, open rates, and click-through rates.
Build and maintain audience segments using Braze and Segment, collaborating with analytics teams and leveraging SQL support when needed to ensure accurate targeting.
Conduct pre-launch quality assurance checks to verify campaign content, audience selection, timing, automation logic, and technical functionality.
Propose and execute A/B tests across subject lines, messaging, creative assets, send times, segmentation strategies, and promotional offers.
Prepare weekly lifecycle marketing performance reports covering open rates, click-through rates, conversion rates, unsubscribe rates, retention impact, and incremental revenue.
Analyze campaign performance, identify key insights, and translate findings into actionable optimization recommendations.
Collaborate with data analysts on attribution and incrementality measurement to evaluate the actual contribution of lifecycle marketing to business performance.
Identify customer journey drop-offs and engagement gaps, recommending targeted campaigns and improvements to increase conversion and retention.
Work closely with paid media, content, product, and growth teams to ensure consistent messaging and a seamless user experience.
Leverage AI-powered tools to improve copywriting, audience segmentation, campaign ideation, reporting, and overall marketing efficiency.
Requirements:
2–4 years of hands-on experience in lifecycle marketing, CRM, email marketing, or push notification marketing.
Previous experience in a consumer…