About Norm
Norm builds AI-native professional services firms and the technology that powers them. Our mission is to help expert professionals deliver better work at greater scale.
Developing the technology and the firms together lets us rethink how work gets done, how teams operate and what clients can expect. Professional judgment and experience guide what we build, while advances in the technology expand what our firms can deliver. Our shared agentic platform connects that progress across teams and services.
Founded in 2023, Norm brings together experts across engineering, research, product, design and professional practice. Our legal and compliance platform serves institutions representing more than $35 trillion in combined assets under management.
Norm also powers Norm Law, LLP, an affiliated AI-native law firm whose attorneys advise leading institutions on complex corporate matters.
AI Fluency:
Norm prefers all team members to be fluent in AI. Successful candidates actively use AI in their day-to-day work to support thinking, creation, and problem-solving. They use it to improve the quality and speed of their work and to continuously refine how work gets done end-to-end.
Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes. We look for practical, hands-on experience, not theoretical familiarity.
THIS ROLE
Norm is looking for a Senior Content Marketing Manager to create distinctive, high-impact content that builds our brand, advances our point of view, and helps clients understand the value of Norm’s products and services. As a senior member of our marketing team, you’ll work directly with executives and subject-matter experts to turn their expertise, ideas, and perspectives into compelling thought leadership and marketing materials.
This role requires an exceptional writer, editor, and strategic thinker who can translate complex topics into clear, persuasive narratives for sophisticated audiences. You’ll shape content from initial concept and point of view through drafting, production, and distribution—creating work that earns attention, strengthens Norm’s position in the market, and supports our most important business priorities.
WHAT YOU’LL DO
- Develop our point of view: Work directly with executives and subject-matter experts to uncover strong ideas and turn them into differentiated perspectives on AI, law, regulation, and the future of work
- Create high-impact content: Write and produce thought leadership, reports, articles, executive bylines, case studies, presentations, campaign assets, website copy, sales materials, and other content for priority audiences
- Lead the editorial strategy: Identify the topics, narratives, and formats that will strengthen Norm’s position in the market and establish a clear editorial roadmap around them
- Own the editorial process: Lead content from concept through publication, including research, interviews, outlining, drafting, editing, stakeholder reviews, production, and distribution
- Shape the narrative: Partner with Brand, Communications, Product Marketing, GTM, and Norm Law to ensure content reflects Norm’s positioning, voice, and strategic priorities
- Build signature content programs: Develop repeatable editorial franchises and content series that establish authority, support campaigns, and create sustained engagement with target clients
- Extend the impact: Turn major content pieces into channel-specific assets for social, email, events, campaigns, executive communications, and sales enablement
- Drive project management: Manage editorial calendars, contributors, and internal stakeholders to deliver exceptional work on time
- Own the metrics: Measure content performance, gather qualitative feedback, and use audience insights to continually improve topics, formats, distribution, and impact
WHAT WE’RE LOOKING FOR
CORE QUALIFICATIONS
- 5–7+ years of experience in…