Job Description
About Acrisure
A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.
In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.
Job Summary
Acrisure is seeking a Content Strategist to develop and execute a content strategy that supports demand generation across the stages of the buying journey for a growing portfolio. This role turns messaging and positioning into scalable, high‑performing content assets that engage buyers, influence behavior, build preference, and drive business outcomes. This involves identifying key themes and assets to create, building the project plan, and delivering high-quality assets ready for market.
As an exceptional storyteller with strong editorial judgment and attention to detail, the Content Strategist understands human nature, buying behavior, and what performs across channels. An ideal candidate brings curiosity to both connecting with subject matter experts to inform content and leveraging AI to improve content quality and efficiency. This role partners closely with Product Marketing, Campaigns, Performance Marketing, Digital, and Sales Enablement to deliver content in alignment with business needs and drive performance.
Why this role matters: Content Strategists bring Acrisure’s innovation solutions to life to engage buyers, help them understand how to evaluate solutions for their business needs, and demonstrate the value of Acrisure solutions in particular. This role bridges strategy and execution to drive engagement and revenue growth.
Responsibilities
Content Strategy & Planning
Translate go-to-market strategy, messaging, positioning, and buyer insights into scalable content frameworks and editorial plans.
Develop and own a content strategy that supports demand generation campaigns across the buying journey.
Build and maintain an editorial calendar aligned to business goals, go-to-market strategy, audience needs, and campaign priorities.
Content Development & Execution
Create and oversee the development of high‑quality content assets, including blogs, guides, ebooks, videos, and customer stories.
Ensure content is on brand, on message, and optimized for channel, format, and intended buyer journey stage.
Adapt and extend core content into multiple formats to maximize reach, reuse, and performance.
Cross-Functional Collaboration
Collaborate closely with Product Marketing to turn messaging and positioning into compelling content.
Partner with Campaigns to support integrated campaign execution.
Work with Digital to ensure content is discoverable, optimized, and aligned to search intent (both search engine optimization and answer engine optimization).
Editorial Excellence & Quality Control
Act as a steward of content quality, maintaining exceptional standards for storytelling, clarity, and craft.
Apply strong editorial judgment and attention to detail across all deliverables.
Continuously evaluate content performance and identify opportunities to improve content.
AI‑Enabled Content Creation
Explore and apply AI tools to enhance content ideation, creation, optimization, and scalability.
Use AI to increase speed and efficiency while maintaining high editorial standards.
Requirements
Proven experience developing and executing content strategies in B2B or complex marketing environments.
Exceptional storytelling ability with a strong sense of editorial taste and content quality.
Deep understanding of human nature, buyer…