Arizent is the trusted business information company that advances professional communities in financial and professional services. Through independent journalism, proprietary research, market intelligence platforms, influential rankings, and live events, Arizent helps decision-makers cut through the noise and lead with confidence. The company powers leading brands including American Banker, The Bond Buyer, Financial Planning, National Mortgage News, Accounting Today, Digital Insurance, and Employee Benefit News — together reaching more than 3 million professionals and convening thousands of industry leaders at over 20 live events each year.
We're building on a legacy of excellence while embracing new ideas, fresh perspectives, and bold thinking. We’re looking for curious, creative, and driven individuals who want to challenge convention, collaborate with talented colleagues, and make a meaningful impact.
Bring your ideas, your ambition, and your unique perspective and help us shape what’s next. To learn more, visit www.arizent.com http://www.arizent.com.
At Arizent, performance marketing is about more than managing campaigns. It's about connecting the right audiences with experiences and information that help them succeed.
We're seeking a Director of Performance Marketing to lead paid media strategy and execution across our portfolio of industry events and digital subscription products.
In this high-impact role, you'll own the paid media lifecycle, from forecasting and budget allocation to campaign execution, pacing, testing, optimization, and performance measurement. You'll work closely with senior leadership and cross-functional teams to drive event registrations and attendance, grow subscription revenue, and maximize return on marketing investment. A primary responsibility is ensuring paid spend is properly attributed by channel and tactic. You'll also help Arizent establish a clear model connecting media investment to registrations, attendance, ticket revenue, sponsor outcomes, subscription revenue, and long-term customer value.
We're looking for someone who combines strategic thinking with hands-on expertise, thrives on data-driven decision-making, and enjoys turning campaign insights into measurable business results.
Headquartered in the heart of New York City, we offer a hybrid work environment for employees based in the New York metropolitan area, while also welcoming remote employees across the United States.
What Makes This Opportunity Stand Out
- Visible Business Impact: Influence marketing investments and growth strategies across Arizent's established B2B brands, working closely with senior business leaders.
- Diverse Marketing Portfolio: Lead paid acquisition across conferences, summits, awards programs, virtual events, and digital subscriptions.
- Ownership & Accountability: Manage the full paid media lifecycle, including strategy, budgeting, campaign execution, testing, and performance reporting.
- Marketing Technology & Innovation: Work with leading advertising and analytics platforms while exploring AI-supported tools to improve efficiency and results.
- Cross-Functional Collaboration: Partner with Event Marketing, brand and Publisher teams, sponsorship and enterprise sales, Subscription Marketing, Studio, Product, and Data & AI teams to support shared business objectives.
How You'll Make an Impact
Drive Event Registrations & Audience Growth
- Develop and execute paid media strategies for Arizent's portfolio of conferences, summits, awards programs, and virtual events.
- Partner with Event Marketing and brand teams to build a paid media plan for each event based on registration goals, revenue objectives, audience priorities, sponsor commitments, and historical performance.
- Advise on targeting, offers and deadlines, pricing tests, channel mix, and registration-page strategy, including when paid media is—and isn't—the right lever.
- Attract qualified attendees, including senior decision-makers and…