Digital Marketing Manager
Performance Marketing | Paid Media | Organic Growth | Multi-Channel Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Time Zones
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Manager to drive measurable growth across both paid and organic marketing channels.
This is not a coordination-only marketing role. You’ll own the strategy, execution, optimization, and performance of campaigns that directly impact lead generation, customer acquisition, and revenue growth.
You’ll be responsible for:
Paid acquisition
Organic growth
Campaign execution
Funnel optimization
Audience growth
Lead generation
Revenue performance
You’ll manage and optimize campaigns across platforms including:
Google Ads
Meta (Facebook & Instagram)
LinkedIn
X (Twitter)
Reddit
TikTok
Pinterest
YouTube
Emerging digital marketing channels
If you enjoy building scalable growth systems, continuously testing new ideas, and making decisions based on performance data, this role is built for you.
What You’ll Own
Paid Media Strategy & Campaign Execution
Build and manage campaigns across:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
X (Twitter) Ads
Reddit Ads
TikTok Ads
Develop full-funnel B2B lead generation strategies.
Launch campaigns end-to-end, including:
Audience targeting
Campaign structure
Conversion tracking
Creative direction
Optimization workflows
Write and test high-converting ad copy.
Continuously test:
Messaging
Audiences
Hooks
Creative formats
Landing pages
Organic & Social Media Growth
Drive organic growth across:
LinkedIn
X (Twitter)
Instagram
TikTok
Other relevant social platforms
Develop content strategies aligned with paid marketing initiatives.
Test messaging organically before scaling through paid campaigns.
Increase:
Audience engagement
Brand awareness
Organic reach
Inbound demand
Identify platform trends and growth opportunities.
Campaign Optimization & Scaling
Monitor campaign performance daily and optimize proactively.
Improve:
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Click-Through Rate (CTR)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Conduct structured A/B testing across:
Creatives
Audiences
Headlines
Bidding strategies
Landing pages
Identify scalable opportunities while maintaining profitability.
Stay current with:
Platform updates
Privacy changes
Attribution changes
Algorithm updates
Analytics, Tracking & Attribution
Track performance across:
Paid campaigns
Organic channels
Landing pages
Marketing funnels
Own:
Pixel implementation
Event tracking
UTM strategy
Attribution workflows
Utilize:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Platform analytics dashboards
Build reports focused on:
Insights
Trends
Recommendations
Revenue impact
Translate marketing data into actionable growth initiatives.
Cross-Functional Collaboration
Align marketing initiatives with sales and revenue goals.
Collaborate with:
Design Teams
Content Teams
Sales Teams
Leadership
Provide feedback on:
Creative assets
Messaging
Funnel performance
Landing pages
Support broader:
Growth Marketing
Demand Generation
Lifecycle Marketing initiatives
Requirements
Must-Have Qualifications
Experience
3+ years of hands-on digital marketing experience.
Proven experience managing:
Google Ads
Meta Ads
LinkedIn Ads
Demonstrated success generating qualified B2B leads and measurable pipeline growth.
Experience managing campaigns across multiple acquisition channels.
Core Skills
Strong understanding of:
PPC Strategy
Audience Segmentation
Retargeting
Funnel Optimization
Attribution Models
Hands-on experience with:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion Tracking
Ability to independently:
Launch campaigns
Optimize performance
Analyze results
Scale successful initiatives
Strong copywriting and conversion-focused messaging skills.
Nice-to-Have
Experience with:
HubSpot
Salesforce
Marketo
Organic social media growth experience.
Experience…