About the Role
We are seeking a strategic and commercially minded Product Director to lead the evolution of our audience, media, and advertising platform capabilities. This leader will define and deliver product strategy across audience solutions, programmatic advertising, and the integration of owned media into a unified commercial experience.
The role will turn audience insights, media assets, and performance data into differentiated products that are easy to sell, plan, activate, measure, and optimize. It is an opportunity to shape a foundational growth platform at the intersection of product, data, advertising technology, and commercial transformation.
What You Will Own
Audience Strategy & Product Development
Define and execute the vision, product strategy, and roadmap for audience capabilities.
Build differentiated products using first-party, behavioral, contextual, geographic, and advertiser-permissioned data.
Create packaging, activation, pricing, measurement, and reporting frameworks.
Advance segmentation, enrichment, identity, insights, and responsible data use.
Owned Media Integration & Unified Workflows
Integrate owned media inventory and audience signals into planning, selling, delivery, and reporting workflows.
Define the target experience across planning, order management, inventory, campaign delivery, optimization, and measurement.
Connect advertising, commercial, data, and reporting capabilities through clear platform boundaries.
Simplify fragmented workflows and reduce manual handoffs.
Programmatic Monetization
Own the strategy for direct and automated media offerings across multiple buying models.
Improve yield and inventory utilization while protecting customer value and premium experiences.
Advance forecasting, pricing, packaging, decisioning, and campaign optimization.
Use performance data and market insights to prioritize investment and validate product-market fit.
Commercialization & Leadership
Build business cases, launch plans, adoption strategies, and success measures.
Lead across Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy.
Guide roadmap, investment, dependency, and trade-off decisions with senior stakeholders.
Develop product talent and influence matrixed teams across the organization.
Required Qualifications
10+ years of product management experience in digital advertising, advertising technology, media platforms, data products, or related fields.
5+ years leading complex platform products, major integrations, or multi-team transformation initiatives.
Strong understanding of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations.
Experience translating customer and commercial problems into platform strategy, roadmaps, product requirements, and measurable outcomes.
Strong analytical and commercial judgment, executive communication, and cross-functional leadership skills.
Technical & Domain Expertise
Deep working knowledge of Google Ad Manager or a comparable enterprise ad server, including orders, line items, targeting, pacing, creative trafficking, and reporting integrations.
Experience with advertising order-to-cash ecosystems, including booking, pricing, fulfillment, billing, and revenue-recognition processes to connect with ad-serving and reporting platforms.
Understanding modern cloud data platforms and warehouses, such as BigQuery, Snowflake, Redshift, or Databricks, including audience tables, identity graphs, data marts, and scalable reporting layers.
Expertise in audience and identity architecture, including first-party identity resolution, consumer graphs, segment taxonomies, known and anonymous audiences, and deterministic and probabilistic matching.
Experience defining API and integration patterns, including REST or GraphQL, event-driven contracts, system-of-record boundaries, and data synchronization across commercial, advertising, and reporting systems.
Strong understanding…