Position Summary
In this role, you will have the opportunity to do meaningful work in your career, elevating your craft while contributing to a team that values lifelong learning.
As Director, Industry Practice Lead – Higher Education, you will serve as Panopto’s trusted domain authority and top-of-funnel growth engine across the global higher education sector. Operating as a senior individual contributor (P5) reporting directly to the Chief Revenue Officer (CRO), you will bridge academic practice, campus technology strategy, and product capability. You will serve as a sought-after expert in academic technology, building peer-level trust with Provosts, CIOs, and Vice Provosts of Academic Technology to open new pipeline and articulate how video-based knowledge management elevates teaching, learning, and student outcomes.
You'll also have opportunities to contribute to other initiatives that directly advance our core values and support you in elevating your craft.
How You’ll Contribute
In this role, you will have the opportunity to…
Top-of-Funnel Pipeline Creation & Industry Authority: Represent Panopto as a leading voice at major academic gatherings (e.g., EDUCAUSE, OLC, POD Network), executive roundtables, and campus panels. Activate your network of higher education leaders to build brand trust, generate new institutional prospects, and expand the top-of-funnel pipeline.
Strategic Subject Matter Expertise in Deals: Partner with Account Executives on high-profile institutional opportunities as an academic peer and product expert. Seamlessly discuss pedagogical trends, campus IT vision, accessibility mandates, and Jobs to Be Done (JTBD) to build trust without carrying direct deal-closing responsibility.
Campus Value & Adoption Advisory: Conduct strategic health and usage reviews with existing institutional accounts to evaluate platform adoption, understand academic goals, and prescribe tailored solution strategies that improve usage across departments and uncover expansion potential.
Domain Frameworks & Product Voice: Develop practitioner-focused domain playbooks, usage frameworks, and industry point-of-view content centered on campus pain points. Synthesize field signals regarding accessibility standards (WCAG/ADA), lecture capture infrastructure, LMS workflows, and AI in pedagogy to guide internal Product and Product Marketing teams.
What Success Looks Like
Within 3 Months: Complete a baseline assessment of higher education buying priorities, establish an operational rhythm with Sales and Product Marketing, and participate in select high-profile institutional sales discussions.
Within 6 Months: Publish initial industry point-of-view content on higher ed video trends, represent Panopto at key academic conferences to build top-of-funnel pipeline, and deliver solution adoption recommendations for major campus accounts.
Within 1 Year: Drive measurable growth in influenced campus pipeline, brand authority, and institutional expansion across top-tier colleges and university systems.
Your Legacy: Build a scalable, repeatable higher education practice model that positions Panopto as the undeniable standard for academic video technology.
Values in Action
Customer First, Always: You proactively surface friction points in the customer experience before they are escalated — and propose solutions, not just reports.
Thrive Together: You share work-in-progress for early feedback, knowing that challenge improves the outcome. You separate critiques of ideas from critiques of people.
Elevate the Craft: You hold the bar high on your own work and invest in developing those around you. You treat every project as an opportunity to learn something new.
Act with Ownership: You define success by outcomes, not activity. You flag problems early and bring a proposed path forward, not just the problem.
Clarity Over Complexity: You default to the simpler solution. Your written communication — internal or external — is direct, specific, and free of…